8 Tips To Power Small Business Advertising

Lets look at ways you can make your advertising work harder. These tips work for any type of advertising message in any medium. The best part is they cost nothing to implement.

1.Focus on Benefits

Stress not what a product is but what a product can do. Dont say I have dresses to sell; say I have your tickets to looking smashing this evening. Dont say and theyre available in red, blue, and yellow; say and theyre available in colours that flatter your look and complexion. Go for emotions first, function second, description third.

2.Write Conversationally

Advertising has changed. Real people are in. Write as if youre talking to someone you know. If youve done your market research, you have a profile of your customer so that you already know whom youre talking to. Dont say Attention, New Mothers; say Congratulations on your new baby; were here to help.

3.Use Present Tense

Youve been using present tense since our first words. Using present tense keeps your words alive, fresh, and immediate. And just because something happens in the future doesnt mean you have to use the future tense. Simply use a modifier: You can say The concert is this Saturday; not The concert will be this Saturday.

4.Keep It Simple

Simple sentences and subject-verb constructions are what we use in everyday speech. Use them in your advertising too. Short sentences and short paragraphs are easy for people to grasp. Dont make your customers work hard at sorting out long compound and complex sentences.

5.The AIDA Formula

Maybe this tip should go first. If you know only one thing about making advertising succeed, this is it. Structure your ad according to these four steps:

Attention: You have six seconds to get your customers attention and keep it. Welcome to Our Website doesnt cut it. Cleaning Product X Saves You Time does. Promise a benefit in your headline. Period!

Interest: Talk about the consumers problem that youre about to solve. Support the promise of your headline. With its proven new formula, Product X cuts cleaning time in half!

Desire: Make the consumer really want what you have. With Product X, cleaning chores go faster, leaving you more time to spend with your family.

Action: Tell the consumer how to get what you have and put a limit on it. Look for Product X in your grocery store. Our special spring cleaning discount runs this month only.

6.Offer a Guarantee

In a fearful world where people want safety, guarantees are powerful. But make it specific: If youre not happy with our service, well refund your money. Just saying Satisfaction Guaranteed isnt enough.

7.Make an Offer

Generic doesnt sell. To make your advertising valuable to the consumer, make an offer: an amount-off the price, a coupon for a bonus, a free premium. Be specific and get excited. Remember, every strong ad promises a benefit.

8.Use Power Words

Todays shoppers are sophisticated. New and improved just doesnt have the impact it used to have. Yet many valuable words are still worth using: secret, magic, discover, safety, save, free. But theres one power word that wont go out of style: the word you.

In every study ever undertaken on the use of words in advertising, you comes out as the number one most powerful word. Use it in your headline. Use it throughout your copy. It works!

Your Gold Coast Small Business can now benefit from proven and professional sales and marketing expertise, all within reach of a small business budget.

Gold Coast Business Marketing helps small businesses incorporate fresh, creative communication tools that build stronger relationships with existing clients and create effective relationships with prospective clients. We help small businesses grow bigger!

Our service works with small business owners to take their company to the next level.